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Let’s Talk Alt Text - Maybe you have a blog post on Snow White and provide this image while discussing the poison apple. Alt text: alt="A hand with painted red nails passing a bright red apple to someone else’s hand" https://images.squarespace-cdn.com/content/v1/67c59644931b0513dee026cc/8a9fd21e-8bc8-452a-bbd5-4acd56cba06f/m-umar-farooq-Y_4RkOqjUiI-unsplash.png Indie Publishing While Chronically Ill Blog - #25 What Good Is a Crystal Ball If No One Can Read It? Let’s Talk Alt Text - Maybe you use a flourish like this on your About page. It doesn’t convey any information to readers. It’s just pretty/decorative. Alt text: alt="" See how there aren’t any words between the double quotes? Screen readers understand that this means the image is decorative and will either announce this aloud or ignore the image entirely. (How you set an empty alt text tag on an image will depend on what website software you are using. 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