Designing an Author Website That’s Actually Accessible…

Branding is an Evolving Process, and That’s Okay…

The colors you choose for your author brand should also reflect the tone you’re going for, and the genre(s) you write in probably have some unspoken color associations with readers as well. Should you match?

Crafting Your Author Brand Story

If you think about it, everything is storytelling. Including branding. Your brand story is the narrative that ties everything together—why you write, who you write for, and what you stand for…

So What Am I Promising My Readers…?

(TL;DR: I overthought everything, made a spreadsheet, and now I have a brand voice that actually fits.)

How I Defined My Brand Voice…

I know, I know. Just thinking about this question from when I was querying has my insides all squidged up. But this isn’t some torturous form field you have to fill in on the Query Manager site when submitting to agents…

Oh, you thought we were done panicking over who we are and how we want to appear to the world? Think again. Or at least I’m not done 😅. 

The progress and answers I made last week felt good, but this is an iterative process and my answers still felt a little wibbly–not completely set, so I stared at the answers some more…

So branding happens whether you plan for it or not. (Which is kind of rude, honestly.) If you don’t shape it yourself, other people will do it for you. And since I’d rather not have my brand accidentally become…

So, I finally did it. I dove headfirst into the overwhelming world of social media management tools because, let’s be real, I need something to keep me from drowning in content creation.

Do I think every author needs to invest in a social media scheduler

#13 Welp. I Overdid It: Learning My Limits the Hard Way. When Will I Learn That I Can’t Do it All? 

I don’t know about you, but I have a tendency to…

As I searched for YA fantasy books with disability representation when looking for querying comps and then again when I started doing my indie publishing research, I found… very few. And I went DIGGING. But the bigger issue? The ones that do exist aren’t marketed that way…

So, a little backstory for context. I’ll try and keep it brief. In what some days felt like I was stuck in some fae-magic-induced never-ending story:

1. I started writing A Little Less Invisible back in 2016?? 2017?? …

It’s fine. I’m fine. Everything is fine…

I’ve been emotionally attached to my pen name for years. But guess what? Someone else is using almost the exact same one. And it’s not like I can make a deal with a sea witch to steal back the name, right?? Right. Sigh. 

So what should I do??